L'Oreal Paris Superior Preference Permanent Hair Color, Lightest Ash Blonde

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting luminous hair color. The unique Fade-Defying Color and Shine System, which pairs the translucent gel formula with the famous Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The end result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to help you find your signature color.

The Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. The gel hair dye formula is paired with the Care Supreme Conditioner, which includes a Shine Serum, to help maintain color vibrancy and provide silk and shine.

L'Oreal has been the gold standard in hair dyes since 1973 with the Superior Preference line, offering over 50 shades to choose from, ranging from luminous red to cool ash blond, and deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color. From the fade-defying Superior Preference to the bold and stylish Feria, and the gray-coverage Excellence Crème, L'Oreal has a solution for every hair color need.

Get beautiful, long-lasting color from L'Oreal Paris hair color, whether it's permanent, semi-permanent, temporary, or a root cover-up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. Innovation is at the heart of everything they do, ensuring that their customers receive the best products and services to meet their beauty needs.

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