L'Oreal Paris Superior Preference Hair Color, Permanent Hair Dye

Since 1973, our Superior Preference at-home hair coloring kit has been the gold standard in luxurious permanent hair color. This special kit delivers super shiny luminous hair color that lasts for weeks, defying fading. Whether you have blonde, brown, black, or red hair, your color will not appear dull or brassy from root to tip.

Our exclusive formula combines a translucent gel hair dye with our Care Supreme Conditioner, which contains a Shine Serum. This helps maintain color vibrancy and leaves your hair silky and shiny. Superior Preference is available in over 50 Luminous Shades, each crafted to showcase infinite tones and reflections, allowing you to find your own signature look.

The new and improved Superior Preference Permanent Hair Color provides rich, luminous, fade-defying hair color for up to 9 weeks, with excellent gray hair coverage, radiance, and conditioning. Suitable for all hair types, our no-drip gel formula offers better hair adherence and a more precise application.

The hair color kit includes the Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves, and an instruction leaflet. The UV Filter and Vitamin E-infused Shine Protect Conditioner helps maintain the first-day color vibrancy and provides silky, resilient hair.

L'Oreal Paris offers a wide range of hair coloring products, including permanent, semi-permanent, and temporary dyes, as well as root cover-ups, anti-brass toners, and lightening systems. We are a total beauty care company that combines the latest technology with the highest quality, delivering the ultimate in hair color, hair care, hair styling, skin care, and cosmetics.

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