L'Oreal Paris Feria Permanent Hair Color for Intense Deep Violet

With Feria, the shimmer is what you see. Delivering intensified, brilliant results, this multi-faceted shimmering color with 3X highlights features a prismatic color spectrum custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary.

Inspired by cutting-edge fashion, Feria's revolutionary Power Shimmer Conditioner hydrates and conditions week after week, ensuring hair is never wrecked or ravaged. The nourishing formula seals and smooths, never leaving hair dull or flat, and the kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum, and Power Shimmer Conditioner.

Feria offers multi-tonal, shimmering colors in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers, catering to the latest trends in the world of fashion.

As a leading total beauty care company based in Paris, L'Oreal Paris offers innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color. We provide a wide range of permanent, semi-permanent, and temporary hair dye options, as well as root cover-ups, anti-brass toners, and lightening systems to help you achieve your desired look, whether that's covering gray hair, highlighting, or going bold with bright color.

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