L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color for Lightest Natural Blonde

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting, luminous hair color. The unique Fade-Defying Color and Shine System, which combines a translucent gel formula with the renowned Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades, allowing you to find your own signature color.

The Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. The kit pairs the gel hair dye formula with the Care Supreme Conditioner, which includes a Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish.

L'Oreal has been the gold standard in hair dyes since 1973 with the Superior Preference line. With over 50 shades to choose from, you can find the perfect color for you, from luminous red to cool ash blond to the deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference to the bold, stylish Feria, and the gray-coverage Excellence Crème.

Get beautiful, long-lasting color from L'Oréal Paris hair color, whether it's permanent, semi-permanent, temporary, or a root cover-up. You can cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair styling, skin care, and cosmetics. The brand is committed to innovation, ensuring that its products are at the forefront of beauty trends and provide the best possible results for its customers.

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