L'Oreal Paris Hair Color for Permanent Hair Color

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting luminous hair color. The unique Fade-Defying Color and Shine System, which pairs the translucent gel formula with the renowned Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to help you find your signature color.

The Superior Preference Permanent Hair Dye Kit offers gorgeous, fade-defying hair color with dimension. It pairs the gel hair dye formula with the Care Supreme Conditioner, complete with a Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish.

L'Oreal's Superior Preference hair color kits have been the gold standard in hair dyes since 1973, with over 50 shades to choose from, allowing you to find the perfect color for you, from luminous red to cool ash blond, to the deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference, to the bold and stylish Feria, and the gray-coverage Excellence Crème.

Get beautiful color from L'Oréal Paris hair color, with options ranging from permanent, semi-permanent, and temporary hair color, to root cover-up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color, all with long-lasting results.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. The brand is committed to innovation, delivering products that help you achieve the look you desire while nourishing and caring for your hair and skin.

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