L'Oreal Paris Volumizing Mascara for Voluminous Lashes

L'Oreal Paris introduces the Air Volume Mega Mascara, a new evolution in mega lash volume that defies the rules of gravity and volume. This innovative formula and packaging create a lash-multiplying effect with weightless mega volume that lasts up to 24 hours.

The secret lies in the air-whipped formula and the unique double-bristle brush. The cushiony, high-charge bristles capture, separate, and coat every lash from root to tip for thick, full lashes. The short bristles target the lash line, while the long bristles evenly distribute the intensely black formula for a fully blown-out look.

The pink metallic balloon-shaped packaging protects and seals in the airy formula, ensuring lashes are inflated and puffed up to dramatic levels of buildable volume with each application. And unlike traditional mascaras, Air Volume is smudge and flake-resistant, eliminating the dreaded "raccoon eyes."

In a consumer study, 84% of women said the volume feels light as air, thanks to the weightless, long-lasting formula. This washable mega volume mascara locks in lash definition for all-day wear, creating a look that lasts up to 24 hours.

Blow away the rules of volume and drop the weight with L'Oreal's Air Volume Mega Mascara. Suitable for sensitive eyes, this innovative mascara allows you to create the look you want, from naturally defined to dramatically voluminous lashes.

L'Oreal Paris, a leading total beauty care company based in Paris, offers a full line of makeup products, including foundations, concealers, highlighters, brow pencils, eyeshadow palettes, and lipsticks, all designed to help you achieve the look you desire.

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