L'Oreal Paris Voluminous Noir Balm Mascara

L'Oreal Paris, a leading total beauty care company based in Paris, introduces our first-ever balm-in-mascara, Voluminous Noir Balm. This breakthrough vegan formula* mascara delivers bold clean volume, length, and definition, creating up to 7x fuller lashes. This washable mascara lasts all day and is clump, flake, and smudge-resistant.

The new flexible elastomer brush of Noir Balm captures and coats all lashes from root to tip in a caring formula infused with ingredients to condition lashes. The 99% natural origin formula is allergy-tested, suitable for sensitive eyes, and clean from Parabens and Mineral Oil. We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 1%.

Our Voluminous Noir Balm mascara offers more volume, more care, and no compromise. This is finally a mascara formulated with 99% natural origin ingredients* and lash-caring benefits that does not compromise on your desired volumizing mascara results and all-day wear.

Create your perfect eye makeup look with our collection that helps you achieve sleek lines with smudge-proof eyeliner, define your brows, and discover eyeshadow palettes with shades made for every eye color. L'Oréal Paris helps you create the look you want with our full line of makeup, including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks, and much more.

This washable volumizing mascara instantly creates bold clean volume with its buildable formula that volumizes, lifts, lengthens, and separates lashes, creating up to 7x fuller lashes. It is flake, clump, and smudge-resistant. The conditioning 'balm-in-mascara' is made with 97 percent natural origin ingredients and features a flexible brush that lengthens and defines lashes, free from parabens and mineral oil, and suitable for sensitive eyes.

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