L'Oreal Paris Superior Preference Luminous Fade-Defying Hair Color, Hair Dye for Up to 9 Weeks Radiance, Dark Auburn 4R, 2 Kits

L'Oreal Superior Preference Hair Color has been the gold standard in luxurious permanent hair color since 1973. The Superior Preference at-home hair coloring kit is special because it delivers super shiny, luminous hair color. Preference provides long-lasting hair color that's fade-defying for weeks and weeks, no matter whether you have blonde, brown, black, or red hair.

The brand pairs its translucent gel hair dye formula with their exclusive Care Supreme Conditioner with Shine Serum, which helps keep color vibrancy and provides silky, shiny hair. Preference is available in over 50 Luminous Shades, ranging from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. The rich Brown shades span the spectrum from ash brown to sun-kissed caramel brown, while the deep Red shades range from dark red to auburn, copper to mahogany, and burgundy.

The new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance, and conditioning for up to 9 weeks. Suitable for all hair types, the no-drip permanent hair dye formula offers better hair adherence and a more precise application. The hair color kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves, and an instruction leaflet.

L'Oreal Paris offers a wide range of hair coloring products, including permanent, semi-permanent, and temporary hair dye, as well as root cover up, anti-brass toners, and lightening systems. As a total beauty care company, L'Oreal Paris combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

product information: