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Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting, luminous hair color. The unique Fade-Defying Color and Shine System, which pairs the translucent gel formula with the renowned Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The result is beautifully crafted, long-lasting hair color with depth and dimension, available in over 50 luminous shades to help you find your signature color.
The Superior Preference Permanent Hair Dye Kit offers gorgeous, fade-defying hair color with dimension. It pairs the gel hair dye formula with the Care Supreme Conditioner, featuring a Shine Serum, to help maintain color vibrancy and provide a silky, shiny finish. This hair color kit has been the gold standard in hair dyes since 1973, with over 50 shades to choose from, allowing you to find the perfect shade, from luminous red to cool ash blond, to the deepest black.
L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from the fade-defying Superior Preference to the bold, stylish Feria, and the gray-coverage Excellence Crème. Whether you're looking for permanent, semi-permanent, or temporary hair color, or a root cover-up solution, L'Oreal Paris has you covered. You can cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. Get beautiful color from L'Oréal Paris hair color, and experience the innovation and excellence that the brand is known for.
In summary, L'Oreal's Superior Preference has been the go-to choice for long-lasting, luminous hair color since 1973, thanks to its unique Fade-Defying Color and Shine System. The Superior Preference Permanent Hair Dye Kit offers gorgeous, fade-defying hair color with dimension, pairing the gel formula with the Care Supreme Conditioner. L'Oreal Paris Hair Color provides a wide range of formulations and styles to deliver long-lasting color, catering to various hair color needs and preferences. As a total beauty care company, L'Oreal Paris combines cutting-edge technology and high-quality products to offer the ultimate in hair color, hair care, hair style, skin care, and cosmetics.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 2.4 x 3.6 x 6.2 inches; 8 ounces | ||||
item_model_number | 071249253137 | ||||
upc | 078729011560 071249253137 | ||||
material_feature | Compostable Warning | ||||
manufacturer | L'Oreal Paris | ||||
country_of_origin | USA | ||||
best_sellers_rank | #138 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color | ||||
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